The EARTH'S largest...
We wanted the capture the sheer size of the Mega Mall. The idea was to portray that the Aussie Mega Mall is so big it can be seen from space.
A comical twist was added to dilute the factual element.
Bonding over beer...
The emphasis here was the enticing and mesmerising bubbles rising against the amber glow of a glass of beer.
A close-up shot was used so not to interrupt the visual. Adding the heavy drums created a territorial feel capturing the moment of bonding when drinking beers with friends.
The morning kick starter
This was the first video emphasising that Aussie Mega Mall is the solution. It will be a common trait in most future videos. The slow pace of cascading coffee beans emulates the feeling of need for a kick starter.
The video is ended with a subtle logo placement.
The Swap Stock experience
High impact with global access is highlighted with a top of view experience. The man standing in the centre is communicating to an abundant audience who, in turn, is communicating with him. The music is a play from the X Files.